I've led social strategy for consumer and B2B brands for the last 13 years, and somewhere along the way I gravitated toward the work most people avoid. Give me a category the room assumes can't be interesting, and I'll find the angle that makes it feel human, sharp, and worth sharing. The tougher the subject, the more fun I have with it.

I currently lead global social at UST, a $2B digital transformation company, where I own the strategy, shape the brand voice, and write the post when it matters. Before UST, I moved between agency and brand side across gaming, food and beverage, lifestyle, ecommerce, finance, travel, and tech, building high performing multidisciplinary teams, signature content series, executive reputation programs, and influencer campaigns. 

If you're here to see the work, hop over to my portfolio on a desktop browser and click Projects up top.

For some jams while you browse, check out one of my playlists here.