Social is a rare craft: a good idea can go live the same week you have it, and the audience tells you right away if it landed. For 13 years the loop has kept me here, building communities, learning what it takes to protect a brand, growing the teams behind the work, and finding the clear line through the chaos.

Today I lead global social at UST, a $2B digital transformation company, where I own the strategy, shape the brand voice, and still write the post when it matters. Before that, I held roles brand side and at agencies across gaming, food and beverage, lifestyle, ecommerce, finance, travel, and tech, building high-performing teams behind the campaigns, signature content series, executive reputation programs, and influencer work.

If you’re here to see the work, hop over to my portfolio on a desktop browser and click Projects up top. And for some jams while you browse, here’s a Vaporwave set by my partner’s band, recently past 1M Spotify streams.

A favorite career moment

Harry Styles played a social media manager in a Saturday Night Live sketch, and the week after wrecked my notifications. 😉 The brand was my employer’s client and I ran some of their channels, catching a live cultural moment as it happened. It’s exactly the kind of thing I love about this work: you never know when the internet will hand you a moment, and the job is being ready to catch it.