Shae Luca - Home

Hi! I'm Shae.

I like to build, launch, grow and connect things - brands, products and people.

I’ve spent the last 12 years having fun with some incredible brands and insightful people. My career began in business communications and since then, I have been leading and executing digital strategies for consumer brands and B2B companies.

With a strong foundation in social media, I’ve built and led multidisciplinary teams to elevate brands, cultivate meaningful communities and drive engagement across social channels.

I've held roles in both agencies and brand side – supporting tactics across brand, digital marketing, social, content, and influencer marketing. My work spans various industries including gaming, food, beverages, e-commerce, financial, engineering, 3D printing, travel and tech.

If you're here to look at my work, hop over to my portfolio on a desktop browser to see what projects I've led or supported (click Projects in top nav). If you're curious what I'm up to now, catch up on my LinkedIn.

If you need some jams while you browse, check out one of my playlists here.

“Shae possesses an ideal ratio of technical expertise to creative talent. She has been successful in strategizing and executing intricate social advertising & general digital solutions while keeping her eye on the front end user experience and brand image.”

Anca Bradley

Former Manager

“Never shaken by a particular client challenge, Shae uses her experience of social trends and insights to build stand-out campaign strategies that drive real results.”

Arlene Pieri

Former teammate

“In addition to Shae’s exemplary talent, she truly is a pleasure to work with. She provides a calming effect to the team, while coupling that with a wonderful sense of humor and patience.”

Beth Oates

Former Manager

Signing off with some fun tidbits:

My most fun career highlight was when Harry Styles played the social media manager role in a Saturday Night Live skit and my week was wrecked after. 😉 The brand was my agency's client and I managed their social channels.
My favorite social media channels right now are TikTok and Reddit.
I manage my own freelance consultancy business where I work with brands and agencies to provide strategy and execution support. My services include content creation, social media marketing (organic and paid advertising), influencer/content creator partnerships, executive branding, agency account management, auditing and reporting.
I'm a music junkie, dancer, gamer, master airfryer and trends enthusiast. You’ll always find me with my camera or phone in hand – ready to capture life’s exciting moments.

Reach out via LinkedIn DM if we can build something together!

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